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A Publication of Guidry News Service |
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A Publication of Guidry News Service |
Bay Area Houston Economic Partnership will honor Gwen Griffin and Pat Rawlings "for their pioneering efforts in launching the Bay Area Houston image and brand campaign" at a luncheon on May 12 at Marker 1 Marina in Seabrook. Fifteen media and public relations professionals will also be honored at the Bay Area Houston Image Awards. The event marks the two year anniversary of the Bay Area Houston image and brand campaign launch. Griffin, president and CEO of Griffin Integrated Marketing, led the effort in 2003 for Bay Area Houston Economic Partnership to create and launch the Bay Area Houston image and brand campaign. The success of the campaign led to the name change of Clear Lake Area Economic Development Foundation to Bay Area Houston Economic Partnership. The image and brand campaign’s success spurred a flurry of other name changes throughout the community. Within months, the Clear Lake Area Convention and Visitors’ Bureau became the Bay Area Houston CVB, the Clear Lake Area Ballet and Theatre became the Bay Area Houston Ballet and Theatre and Baycomber Magazine became Bay Area Houston Magazine. Space artist Pat Rawlings created Bay Launch, an original work of art that represents Bay Area Houston. The image of a spaceship/sailboat traveling through space over an actual aerial view of Bay Area Houston has appeared in posters, phonebook covers and regional marketing materials. The original production of Bay Launch hangs in the lobby of the Bay Area Houston Economic Partnership. Limited edition prints were provided to key business leaders throughout the U.S. The image has been integrated into most of Bay Area Houston Economic Partnership’s promotional materials since 2003. Other honorees include Rick Clapp, Bay Area Houston Magazine; Lynette Mason-Gregg, Bay Area Houston Ballet and Theatre; Pam Summers, Bay Area Houston Convention and Visitors Bureau; Cathy Turner, Houston Chronicle; Mary Alys Cherry, The Citizen; Jim and Lynda Guidry, Guidry News Service; Rosann Rogers, KPRC Channel 2; Brent Clanton, Biz Radio 1320; Marcus Havican, Space City Films; Marie Horgan-Garrett, MGA Productions; Pat Patton, Born Wild - Innovative Promotions; Jim Sweeney, Minuteman Press – Bay Area; Bay Area Houston Graphic Artist of the Year Mike Poperszky and Bay Area Houston Photographer of the Year Guy-Christophe Coppel. Hyperlinks will work if this document is read Online
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