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Brazoria County
Brazoria County Community Coalition
News Release
Monday, March 22, 2010


The Brazoria County Community Coalition (BCCC) is announcing its Responsible Beverage Service Campaign throughout the city of Freeport.  The goal of this campaign is to reduce driving while intoxicated, underage drinking, binge drinking and to encourage the responsible sales of alcohol within the community.  It will do this by raising awareness among establishments on the consequences of selling alcohol to minors, selling alcohol to intoxicated persons and right to refuse alcohol sales.  This campaign will raise awareness on retail establishment rules and rights which ultimately will improve compliance rates.

Responsible Beverage Service (RBS) is a community-based approach to reducing risks associated with the sale and use of alcohol in retail environments. RBS has three essential elements: policy development, merchant education, and partnerships with law enforcement.  RBS helps to establish a higher standard for the hospitality industry and service sector that takes a proactive stance regarding their ability to impact public safety and promote community health.

“Good RBS means that alcohol retailers check IDs, refuse service to drunk patrons, and the community gets involved to ensure safe alcohol service and sales,” said Carie Fletcher of the Brazoria County Community Coalition.  “The Coalition will provide information to alcohol retailers to help ensure responsible alcohol sales.”

The BCCC continues to participate in compliance check operations with the local police department, TABC and other area cities who implement checks.  “Consistent enforcement by local law enforcement supports the community norm that those who sell and serve alcohol must do so in a way that does not contribute to community problems,” said former police chief and current City Manager, Jeff Pynes. 

For more information about Responsible Beverage Service or the Coalition’s prevention efforts, please contact Carie Fletcher, Coalition Coordinator at or 979-215-6990.  The Coalition is a project of the Bay Area Council on Drugs and Alcohol (BACODA).  BACODA is a community based substance abuse prevention organization that provides sustained leadership and support for the Brazoria County Community Coalition.  BACODA has provided comprehensive prevention/intervention services for over thirty years.

Remembering Jim Guidry

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