Patron Technology, creator of PatronMail, an email marketing service primarily for arts and non-profit organizations, has recently launched PatronManager CRM, a customer relationship management system to enhance its clients' abiities in audience development.
Guidry News Service recently attended a seminar in Houston conducted by Eugene Carr, founder and president of Patron Technology.
"Our company is actually nine years old this month," Carr said in a telephone interview after the seminar. "We started with a mission to provide world-class, cutting-edge technology for arts and cultural non-profits."
Listen: RealPlayer MP3
Carr said the CRM system is an all-in-one system that integrates all of an organization’s operations: tickets, donations, correspondence, email, and calendar.
"Whether that is selling them a ticket or a subscription or raising money, soliciting a donation, upgrading their seat, customer service - all of those touch points for a customer need to be managed," he said, explaining that CRM, Customer Relationship Management, "...integrates all sorts of disparate activities into one web-based platform."
For more information on Patron Technology, PatronMail and PatronManager CRM visit www.PatronTechnology.com
Editor's note: In 2004 Guidry News Service, although not a not-for-profit organization, selected PatronMail as the platform for the daily delivery of the Gulf Coast E-news to our subscribers.