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Jim Guidry Commentaries
Harris County
Financial Marketing Concepts, Inc.
News Release
Friday, October 08, 2010

City of Houston to Launch New Prescription Drug Savings Program

Houston – On October 14th at 2:00 PM Mayor Annise Parker and City Councilman James Rodriguez and Financial Marketing Concepts Inc., (FMC) will hold a press conference to launch a new prescription drug discount program at the Magnolia Multi-Service Center, 7037 Capitol Street, Houston, Texas 77011.

Once launched, the new Coast2Coast Rx card will allow all city residents, regardless of income, age, or health status to participate in the program and save on the cost of their medications.  This program has already saved cardholders an average of 45% in 2010 on the cost of prescription drugs.  Even pets and family members living outside the city are able to take part in the program.  The Rx card will be distributed free of charge and may be used at all pharmacy chains and most independent pharmacies in Houston and throughout the nation and includes over 60,000 drugs in its formulary.

“With healthcare costs on the rise, prescription drug discounts will help ease some of the financial burdens Houston families are facing at a time when they need it the most,” said Mayor Parker.  Councilman Rodriguez added “There are no eligibility requirements, so the Rx card is expected to have a sizeable impact on uninsured residents, residents facing high insurance deductibles and will allow savings for persons in need of prescriptions not covered by their current plans.” 

Providing savings for residents through the Rx program will come at no expense to the City.  In fact, FMC will pay the City of Houston a royalty and the royalty does not increase cardholder cost.   Besides the discounts on prescriptions, the card also provides 50% to 80% discounts for lab and imaging tests, further helping residents save even more money on their healthcare costs for these services. 

Martin Dettelbach, Chief Marketing Officer of Financial Marketing Concepts, Inc., of Ponte Vedra Beach, Florida, the issuer of the Coast2Coast Rx free discount card, says, “We are pleased to work with the City to help individuals, their families and pets combat the rising cost of healthcare.” Ed Rahn, President of Financial Marketing Concepts said,  “We appreciate all that the City of Houston and local pharmacies are doing to help those in need.” 

The Coast2Coast Rx card will be available for residents at most participating pharmacies, governmental offices, libraries and health facilities.  Residents will also be able to print the Rx card, check their prescription prices and view the nearest participating locations at www.coast2coastrx.com.  Go to the Print Free Card menu button, click on cities in the dropdown list, then click on the City of Houston. The Coast2Coast Rx card will provide residents with a valuable tool to help maintain their health and wellbeing at an affordable cost. 

PS2, a subsidiary of the Heinz Foundation in Washington, D.C. and Parvin and Marty McVey of Houston were instrumental in bringing the Coast2Coast Rx Card program to the City of Houston.




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