The Galveston Intermodal Transportation Committee heard a presentation on proposed improvements to the Island Transit System on Wednesday. The committee did not have a legal quorum, so the members who attended instead held an informal workshop.
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“We want to talk about bus graphics,” said ITC Chair Jim Casey. “Or bus decoratives.”
“That is one aspect that is under The Goodman Corporation blanket of activities,” said John Carrara of TGC. “We have engaged Dancie Ware and her firm and Mark Judson of Judson Design to look into the issues of branding for Island Transit, graphics for buses and other graphics for Island Transit, as well as an overall longer range advertising and marketing program for Island Transit.”
“I’m very excited about this opportunity,” Ware said, noting that she was involved in the original marketing campaign for the fixed rail trolley 22 years ago. “This is a very exciting opportunity for Galveston.”
Ware said the campaign is part of Galveston’s recovery from Hurricane Ike and timed to coincide with the acquisition of a new fleet of “low floor clean diesel buses”. She outlined six goals.
- Restoring the 30 minute level of service,
- Inaugurating the beach shuttle on the Seawall,
- Inaugurating the tourist shuttle between Downtown and Moody Gardens,
- Rebirth of the rail trolley with much improved vehicles and more efficient operation,
- Initiation of the UTMB/Victory Lakes park and ride service from League City, and
- Re-promoting other services such as their demand response service (DART)
“In order to accomplish the goals, a rebranding initiative will create a new visual identity for the transit system, and graphics for the bus fleet,” Ware said, introducing Judson who presented several proposed designs for “wrap around” installation on the new buses.
Judson’s drawings used an adaptation of the palm tree that is currently used in IT graphics, with large billboard-style images featuring aspects of Galveston’s history, events and attractions.
Ware suggested that some of the larger attractions may wish to purchase advertising on the sides of the bus. There also will be advertising opportunities inside the buses.
Galveston Director of Fleet Facilities David Smith said the company building the new buses is awaiting direction on the color and exterior design of the vehicles, thus the discussion is timely.
No action was taken at the informal workshop because there was not a quorum present; however, the Intermodal Transportation Committee has previously recommended to Galveston City Council that advertising be permitted on city buses as a source of revenue to support the system, and all of the members present on Wednesday were supportive of the presentation.
Thus, the marketing proposals will be presented to the city council for consideration.