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Higher Education
BFKS 2014
Texas A&M University System
News Release
Monday, September 05, 2011

COLLEGE STATION – The Texas A&M University System has reached an agreement with Strategic Marketing Affiliates to establish and manage its collegiate licensing programs beginning Sept. 1. The new partnership includes nine of the A&M System’s 11 universities, all seven state agencies and the health science center.

The A&M System will utilize SMA’s brand development, protection and revenue generation services to enhance the brand recognition and expand the availability of licensed merchandise featuring the marks of the A&M System members. Revenue generated from the trademark licensing programs will support student activities, facilities and other initiatives across the A&M System.

“SMA is one of the nation’s leaders in collegiate licensing. We are pleased to announce this broad partnership, and we are excited to promote the unique brands that make up the Texas A&M System,” said Chief Communications Officer Jason Cook. “The Texas A&M System intends to build stronger relationships with vendors across the state of Texas, as well as enhance the presence of our member institutions in the marketplace as a result of the services and innovative programming of this dynamic partnership.”

“We are honored to have the opportunity to represent the Texas A&M System in its trademark licensing interests,” said Robert Bernard, president/CEO of Strategic Marketing Affiliates, Inc. “Our company and the Texas A&M System share the same goals and objectives for its licensing programs. We are looking forward to implementing some really special programs for the members of the Texas A&M System.”

With its affiliation with SMA, the Texas A&M System will now participate in a licensing program that oversees the use of its insignias on a variety of merchandise. Additionally, SMA will work in partnership with the A&M System to promote and protect the use of trademarks on merchandise carried by licensed vendors. 

Texas A&M System members included in the SMA contract are:

-- Prairie View A&M University
-- Tarleton State University
-- Texas A&M University-Central Texas
-- Texas A&M University-Commerce
-- Texas A&M University-Corpus Christi
-- Texas A&M University-Kingsville
-- Texas A&M University-San Antonio
-- Texas A&M University-Texarkana
-- West Texas A&M University
-- Texas AgriLife Research
-- Texas Engineering Experiment Station
-- Texas Forest Service
-- Texas AgriLife Extension Service
-- Texas Engineering Extension Service
-- Texas Veterinary Medical Diagnostic Laboratory
-- Texas Transportation Institute
-- Texas A&M Health Science Center 

Any person, organization or corporation wishing to manufacture products featuring the marks or insignia of A&M System members should contact Kyle Pope (Kyle.Pope@tamus.edu) at the Texas A&M System or Holly White (HWhite@smaworks.com) at Strategic Marketing Affiliates.

The Collegiate Licensing Company will continue to manage the licensing program for Texas A&M University, which is already recognized as one of the top-20 such programs in the country.

About the A&M System

The A&M System is one of the largest systems of higher education in the nation, with a budget of $3.3 billion. Through a statewide network of 11 universities, seven state agencies and a comprehensive health science center, the A&M System educates more than 120,000 students and makes more than 22 million additional educational contacts through service and outreach programs each year. Externally funded research expenditures exceed $772 million and help drive the state’s economy.

About Strategic Marketing Affiliates

Founded in 1997, Strategic Marketing Affiliates, Inc. (SMA) is a full-service licensing agency that has quickly grown to become a leader in the collegiate marketplace. SMA currently represents over 170 universities, colleges and athletic conferences nationwide. The Indianapolis-based SMA team combines extensive marketing and licensing experience with a forward-thinking attitude in keeping its approach fresh, energetic, and, above all else, effective.




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