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Higher Education
Texas A&M University System Board of Regents
News Release
Tuesday, December 20, 2011

COLLEGE STATION — The Texas A&M University System Board of Regents today appointed Steve Moore as vice chancellor for marketing and communications for the A&M System, one of the largest systems of higher education in the country. Moore’s appointment was made during a special telephonic meeting of the Board.

Moore currently serves as chief marketing officer for Texas A&M University, a position he has held since 2008. He was previously vice president of communications and chief marketing officer at the university from 2005-08, during which he was responsible for all marketing, media relations, publications, internal communications, brand architecture and content for digital mediums.

“It has become obvious that marketing and communications demands specific and consistent focus at both the system and university levels, not unlike what we found with the finance function,” said John Sharp, chancellor of the A&M System. “This has been reinforced to me by our transition team and the work of our management consultants (MGT of America) to date.

“I want us to tell our story to the broadest audience possible, and make sure all our members are sharing the same message with the public,” Sharp added. “I believe that Steve, with his expertise, can help us achieve that goal.”

Moore has more than 20 years of experience in marketing and communications, during which he worked on many multi-million dollar advertising campaigns and branding initiatives. In addition to his work at Texas A&M, he serves as a consumer strategist at International Stadia Group, where he is responsible for research, sales and marketing for sports facilities worldwide. Moore also worked at The Coca-Cola Company for nearly 14 years, serving in many roles, including brand manager, regional marketing manager, brands director and vice president for worldwide sports. He was instrumental in the re-launch of Coca-Cola Classic’s red disk icon.

Moore earned his BBA in marketing in 1979 and his MBA in finance in 1981, both from Texas A&M. Moore will assume his new position Jan. 2.

Jason Cook, who currently serves in a dual role as chief communications officer for the A&M System and vice president of marketing and communications for Texas A&M, will return full time to the university as a result of Moore’s appointment.

“I am extremely fortunate to work for two leaders – Chancellor Sharp and Texas A&M President R. Bowen Loftin – who place a high value on marketing and communications,” said Cook.

“Returning 100 percent to the university will allow me to focus on our continued efforts to elevate Texas A&M’s academic and institutional profile as well as on our transition to the Southeastern Conference. I look forward to working with Steve in this new capacity as we work together to grow the collective Texas A&M brand.”

About the A&M System
The A&M System is one of the largest systems of higher education in the nation, with a budget of $3.3 billion. Through a statewide network of 11 universities, seven state agencies and a comprehensive health science center, the A&M System educates more than 120,000 students and makes more than 22 million additional educational contacts through service and outreach programs each year. Externally funded research expenditures exceed $780 million and help drive the state’s economy.

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