Webster City Council on Tuesday voted unanimously to approve an agreement to participate in an advertising/marketing program with Houston-Galveston area attractions, with Space Center Houston as the city’s agent.
“The City of Webster, with its 17 hotels, has been given the opportunity to preside as the exclusive accommodations partner in the six-member attractions consortium, led by Space Center Houston for summer 2012,” Economic Development Director Dr. Betsy Giusto said.
The attractions include Space Center Houston, the Houston Museum of Natural Science, the Houston Zoo, Moody Gardens, Schlitterbahn, and Splashtown, which are participating in a concerted advertising campaign to attract visitors from the Dallas/Fort Worth market. Under the agreement, advertising will include televised spots that will encourage visitors to stay at Webster hotels, and a web site dedicated to the attractions that will exclusively promote the hotels in the city.
“Through this program, Webster hotels will be aligned with the region’s best attractions, all of which have new exhibits or activities to tout,” Giusto said.
Participation in the program will cost $50,000, which will be paid through the city’s Hotel Occupancy Tax funds, $30,000 of which will be redirected away from renewal of a billboard advertisement for the city.
The city council voted unanimously to approve the first reading of an ordinance to amend the zoning classification of 1.88 acres at El Camino Village Drive from a Single-Family Residential District to a Multiple-Family Residential District.
The property, which consists of townhomes and a portion of the Skylar Apartments, was recently annexed into the city as part of a boundary adjustment with the City of Houston.
The city council voted 6-0-1, with Mayor Floyd Myers abstaining, to create a reservation agreement for the covered picnic pavilion at the Texas Avenue Park.
“Due to the park’s high volume of utilization, there have been ongoing issues regarding usage of the covered picnic pavilion when there are multiple parties occupying the space,” Director of Community Development Derhyl Hebert said. “Most of the time when there are two parties being held under the pavilion, guests usually wind up mingling and spilling over into each other’s party which has caused some conflict. Staff has found that users get very territorial within their space and do not want any interruptions or intrusions during their event. In order to facilitate the opportunity for individuals and other groups to be able to utilize the picnic park pavilion for a specific event without conflict, staff is proposing that a pavilion reservation agreement be implemented.”
The city will charge $50 per day for rental of the pavilion, which will allow exclusive use of the pavilion between the hours of 6 a.m. and 11 p.m.
The city council voted 6-0-1, with Myers abstaining, to amend the city’s fee schedule to allow for the addition of the fee for the covered picnic pavilion at Texas Avenue Park.
The city council voted unanimously to set the date for the Council/Staff 2012 Strategic Planning Session for March 24.
The city council voted unanimously to adopt the minutes of the February 7 city council meeting, with additional comments by Myers.
All other items were approved by unanimous vote. All members were present. Agenda