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Business & Industry
City of Galveston
News Release
Wednesday, November 22, 2017

‘Tis The Season To Shop Small! Support Small Business On The Island This Saturday

GALVESTON, Texas – ‘Tis the season to Shop Small®! Small businesses across the Island are getting ready to welcome customers on Small Business Saturday, celebrated this year on Saturday, November 25th. Created by American Express in 2010 as a way to help small businesses get more customers, Small Business Saturday is held annually on the Saturday following Thanksgiving. Now entering its eighth year, the day is embraced by independent merchants of all kinds—from traditional brick and mortar retailers to service providers to e-commerce businesses. 

“Small businesses in Galveston are the lifeblood of this community,” said Mayor James D Yarbrough. “They are where our story begins. They are what give this Island its charm. Supporting them on a daily basis is what keeps this community healthy.”

“Small Business Saturday provides people an opportunity to discover and celebrate the variety of small businesses that make their communities thrive,” said Elizabeth Rutledge, Executive Vice President, Global Advertising & Brand Management at American Express. “Beyond visiting their favorite go-to spots, shoppers say Small Business Saturday inspires them to visit places they have not been to before and would not have otherwise tried.”

Consumers Will Make Small Businesses a Big Part of Holiday Shopping Plans

Results from the 2017 Small Business Saturday Consumer Insights Survey, released last week by the National Federation of Independent Businesses (NFIB) and American Express, show six in ten (61%) U.S. consumers are aware of Small Business Saturday going into the day, and of those, 82% plan to shop at a small, independently-owned retailer or dine at a small, independently-owned restaurant on the day.

Among those who are aware and who plan to shop on Small Business Saturday this year, 65% say the main reason they will support local, independently-owned retailers and restaurants is because they value the contributions small businesses make to their community.

The 2017 Small Business Saturday Consumer Insights Survey found:

·         As much as 80% of all consumers surveyed say at least some of their holiday shopping will be done at small, independently-owned retailers or restaurants;

·         Three-quarters (75%) of all consumers surveyed are planning on going to one or more small businesses as part of their holiday shopping;

·         90% of all consumers surveyed agree it is important for them to support small, independently-owned restaurants and bars;

·         Of consumers who are aware of Small Business Saturday, 89% agree that the day encourages them to Shop Small all year long, not just during the holiday season;

·         For those who are aware and who plan to shop on Small Business Saturday, 44% plan to spend more this year compared to last year.

Show Love for Your Favorite Places on Social Media

Consumers have made it a tradition each year to share their love for Small Business Saturday on social media, and all are encouraged to show off their favorite independently-owned businesses by using #ShopSmall and #SmallBizSat on Facebook, Instagram and Twitter. This year, American Express is also encouraging consumers to RSVP on Facebook here for reminders about the nationwide celebration to Shop Small this November 25th.

About Small Business Saturday

November 25th is the eighth annual Small Business Saturday. Dedicated to supporting the diverse range of local businesses that create jobs, help boost the economy, and enhance neighborhoods around the country, Small Business Saturday was created by American Express in 2010 in response to small business owners’ most pressing need: getting more customers. Learn more at and connect with us on ShopSmall.com, instagram.com/shopsmall, facebook.com/SmallBusinessSaturday.



GRCC
Remembering Jim Guidry Bay Area Houston Economic Partnership


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