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Lemonade Day Teams Up with Gallup to Host Briefing on Business Startup Challenges and Youth Entrepreneurship
Press Release
Wednesday, January 24, 2018

Lemonade Day Teams Up with Gallup to Host Briefing on Business Startup Challenges and Youth Entrepreneurship Opportunities on Friday, Feb. 16, in Washington, D.C.

HOUSTON, Texas, and WASHINGTON, D.C. (Jan. 18, 2018) –  Lemonade Day, a well-established national youth entrepreneurship program that teaches leadership and business skills by encouraging children to launch a lemonade business in their hometown, is teaming up with Gallup to host a briefing on “Business Startup Challenges and Youth Entrepreneurship Opportunities.” 

This event will be held on Friday, Feb. 16, from 8:30 a.m. to 10:30 a.m. Eastern Standard Time at Gallup World Headquarters, 901 F Street, NW, Washington, D.C. 20004.  Registration and a networking breakfast are scheduled from 8:30 to 9 a.m. The official program will be held from 9 a.m. to 10 a.m.  Attendees are also invited to participate in a post-event question and answer session from 10 to 10:30 a.m. 

Steven Gordon, Lemonade Day national president, and Joe Daly, a partner with Gallup and a member of the Lemonade Day national board of directors, will co-host the briefing.  Jim Clifton, chairman and chief executive officer of Gallup, will provide opening remarks. Additional details about the agenda and speakers — which will include successful young Lemonade Day entrepreneurs — will be provided soon.

“Lemonade Day is fortunate to have the endorsement of Gallup in our quest to teach entrepreneurship skills to young people that will shape their life and work in meaningful and measurable ways.  Gallup is an outspoken proponent of youth entrepreneurship and of our Lemonade Day youth entrepreneurship program.  I am thrilled that Gallup leaders will join me and other Lemonade Day champions in sharing our mission and vision for nurturing and supporting young entrepreneurs not only in 2018, but for many years to come,” Gordon said. 

Gallup has dedicated extensive resources in researching entrepreneurs and entrepreneurship. Gallup also has launched several major projects focused on early identification and extreme development of youth who have exhibited high potential for starting and scaling a business. Gallup refers to these young people as “Builders.” (Please see

“According to the Gallup Student Poll, approximately 40 percent of students in grades fifth through twelfth say they plan to start a business. Yet, only 5 percent of these same youth report having had an internship with a local business. We need to do better than this,” Daly commented. “Entrepreneurship is the heart and soul of the American economy, and instilling a spirit of free enterprise in young Americans is the key to ensuring economic stability and strength for future generations. U.S. leaders must tap and ignite economic energy earlier and more intentionally in young people. With policies and experiences, leaders can begin to encourage and enhance entrepreneurial aspirations and attitude in youth by providing them with the right business/entrepreneurship education. “

Please visit for more information about the Gallup Student Poll.

During the last decade, Gallup has focused intently on understanding the psychological roots of entrepreneurship and has found that highly successful entrepreneurs possess innate talents that are instrumental in starting and growing a business.

“American needs a national strategy of identification and cultivation of these rare talents,” Daly added. “No one is doing more to encourage and boost youth entrepreneurship than Lemonade Day’s national headquarters team. Programs like Lemonade Day play an important role in introducing K-12 youth to the world of entrepreneurship and are effective in teaching them the basics of starting and running a business.”

More about the Gallup-Lemonade Day Relationship

Gallup, a major champion of entrepreneurship, has been involved with Lemonade Day since 2013.  Gallup collaborated with George Washington University in Washington, D.C. to launch the Lemonade Day program there in that year. Elected officials, leaders of youth organizations, educators, students, business owners and executives, media representatives and others who support youth entrepreneurship are invited to attend.

Since 2007, Lemonade Day has been responsible for engaging one million children in business startup experiences. Lemonade Day offers elementary and middle school age youth the opportunity to learn how to launch a business and then “spend some, save some, and share some of their profits” to support a cause that matters to them.  Youth who participate in Lemonade Day in the United States, Canada, and South Africa learn valuable skills: business planning, product development, marketing, promotion, operations, customer service, staffing, financial management, and charitable giving. This spring, Lemonade Day City Directors in approximately 76 licensed cities and four military bases in the United States and Canada will be actively engaged in registering aspiring lemonade business owners as well as recruiting adult mentors and sponsors to participate in Lemonade Day. Lemonade Day events and contests will occur from April through September, depending on each city’s Lemonade Day schedule.


More about Lemonade Day

Founded in Houston in 2007 by entrepreneur Michael Holthouse and his wife, Lisa, Lemonade Day is a non-profit organization dedicated to teaching every child across North America important business and financial skills that are the key ingredients of entrepreneurship. By learning these skills early in life, children will be better prepared to be successful, financially healthy adults. Through the fun, hands-on Lemonade Day program, kids of kindergarten through fifth grade age are empowered to start their own business — a lemonade stand — and experience earning money, using 100 percent of their profits to spend, save and share based on their own goals.

Lemonade Day was hosted in 62 cities throughout the United States and Canada in 2017. Over the past 10 years, Lemonade Day has served more than one million kids. Please visit for more information or to get involved. 

More about Gallup

Gallup delivers analytics and advice to help leaders and organizations solve their most pressing problems. Combining more than 80 years of experience with its global reach, Gallup knows more about the attitudes and behaviors of employees, customers, students and citizens than any other organization in the world. Please visit for more information.

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